Client:

Tom Tsatas

Projects:

Print Marketing, Social Media, Web Design

Website:

5thstgym.com

My creative partnership with 5th Street Gym, a legendary boxing gym in Miami Beach known for training greats like Muhammad Ali, centered around elevating its print marketing, social media presence, and web design to reflect both its rich history and modern training environment.

Tasked with honoring the gym’s iconic legacy while helping it connect with a new generation of fighters, fitness enthusiasts, and tourists, I developed a branding-forward marketing strategy that merged old-school grit with contemporary edge. This included the design of flyers, posters, apparel graphics, and print ads that highlighted training programs, personal coaching, and special events while staying true to the gym’s no-nonsense, authentic vibe.

On the social media front, I created visually striking and strategically timed content that showcased everything from fighter spotlights and behind-the-scenes training footage to testimonials and class promotions. My approach focused on storytelling through visuals, capturing the gym’s energy, personalities, and achievements to increase engagement and grow their local and international following.

To further support their digital footprint, I led the redesign of their website to make it more user-friendly, mobile-optimized, and visually consistent with the gym’s evolving brand identity. I implemented clear navigation, integrated lead capture for memberships and training inquiries, and developed SEO-friendly content that helped the gym stand out in a crowded fitness market.

Working with 5th Street Gym was a deeply rewarding experience, allowing me to contribute to a piece of Miami Beach history while helping to modernize and scale their brand. From digital marketing to traditional print, every design decision was made with intention, to inspire, attract, and drive action from a global audience seeking a truly authentic boxing experience.

Update:

AmeriTeam Realty was acquired and merged with Robert Slack Realty

Client:

Alan Randel

Projects:

Business Process Outsourcing, Email Marketing, IDX & MLS Integrations, IT Consulting & Tech. Support, Lead Generation, LMS Development (Learning Management System), Recruiting Consulting, Real Estate Agent Training, SaaS Configuration (Broker Command, DotLoop, GoHighLevel, KVcore), Social Media Management, Web Design and Development

Websites:

www.AmeriTeamRealty.com

www.AmeriTeamCareers.com

I'll always remember when I got a random call from a Craigslist post that I had made. It was from a jolly old man who was concerned about the livelihood of his business going into the pandemic. I grew up around real estate, my grandfather had been a broker all my life and I had helped him do odd jobs, flipping houses, marketing, etc. but I had never pursued selling real estate. Long story short, the Broker became a bit like a god-grandfather and great mentor. We started out fixing technical issues within the company and supporting its agents during the time with so much uncertainty in the market and the economy was up in the air while everybody was working from home and going digital!

So, I helped the company catch up to the times: revamping their web presence, social media, transitioning to new SaaS platforms; including totally transforming the recruiting department of the brokerage by recruiting over 150+ agents in just over a year through implementing a strategy of telemarketing with virtual assistants and email and text message campaign follow ups! Furthermore, I got the opportunity to get into scraping the the MLS and developing custom code to leverage lead generation strategies. This client is one of my favorite case studies.

Client:

Luis De Jesus

Projects:

Book Cover Art, Editing Consulting, Event Planning, Literary Consulting, Logo Design, Marketing, Web Design

Website:

www.AuthorsAdvantage.com

I remember getting to know Mr. De Jesus over a few occasions I visited his residence. Then one day I came to visit, his front door was wide open and he hollered for me to come in, when I approached back in his office I noticed he was transcribing something, typing with his two middle fingers (the only way he knew how), and I thought to myself WTH!? It must have been important because he kept me waiting a while before finally greeting me, he just had to finish his train of thought, or the paragraph or sentence he was typing. Well of course I was a little intrigued by the stacks of yellow pad notepaper he had before him and finally he explained the amazing story of his childhood memoir and how it was actually a piece of history, documenting the origin story of breakdancing and some very famous people that he came of age with.

So, long story short, I loved his story. I saw the opportunity and literary gold that it was, so I helped him get it edited and published and then built this brand around representing him to get the book on the market, marketing it, coordinating publicity gigs, speaking engagements, we eventually recorded an audio book and even had the book translated to a second language, it was a great run and experience. The title is named "The Kings of Dance," search it up to check out the kick-ass book cover art design! Another mentionable detail about this project that I think is cool was that I designed the logo to look like a book open creating two "A" letters to represent "Author's Advantage" with its pages.

Client:

Julia Conway

Projects:

Graphic Design, Outdoor Media, Web Design

Website:

bigbustours.com

Designing for Big Bus Miami was a standout opportunity to blend bold visual storytelling with large-format, high-visibility media across one of the most iconic tourist cities in the world. As part of their print advertising and outdoor media campaigns, I was tasked with creating eye-catching designs that didn’t just inform, but inspired exploration and adventure.

My work included billboard layouts, vehicle wraps, bus stop signage, brochures, and visitor map inserts, all strategically placed to capture the attention of both tourists and locals. The challenge was clear: deliver a cohesive visual identity that instantly communicated the fun, flexibility, and unforgettable experience of seeing Miami from the top deck of a Big Bus.

I leaned into bright, tropical color palettes, sleek typography, and vibrant photography that showcased Miami’s architectural beauty, beaches, and cultural landmarks. The goal was to make each asset feel like a snapshot of the journey itself, exciting, approachable, and distinctly Miami.

Every campaign was built with performance in mind, optimized for visibility and clarity whether it was viewed at 60 mph on the MacArthur Causeway or handed out at a hotel concierge desk. I worked in tandem with Big Bus’s marketing team to align promotional messaging with seasonal events, route changes, and new tour features, ensuring every piece of collateral served both form and function.

This experience sharpened my skills in large-scale design, brand consistency, and tourism-focused marketing, and gave me an even deeper appreciation for how design can elevate a visitor’s first impression of a city. Big Bus Miami wasn't just selling tickets, they were selling an experience, and I’m proud to have played a part in how that story was visually told.

Client:

Billow Capital, Ltd.

Projects:

Branding, Business Development, Capital Raising, M&A, Web Design

Website:

www.BillowCapital.com

In collaboration with Billow Venture Capital, I embarked on a transformative journey to bolster their business development efforts through strategic branding and a cutting-edge website. The Challenge was how to help a forward-thinking investment firm, who sought to establish a powerful digital presence that reflected their innovative approach to venture capital. They needed a brand identity and website that would not only resonate with potential partners and startups but also convey their commitment to driving business growth and tech innovation.

We began by diving deep into Billow's core values and vision. Through extensive research and creative brainstorming, I crafted a new brand identity that captured their essence. The logo, color palette, and visual elements were meticulously chosen to convey trust, innovation, and forward momentum. The website design called for a dynamic, user-centric site that was crucial to showcase Billow's expertise and services. So, I designed a sleek, intuitive platform that seamlessly guides visitors through their investment approach, portfolio, and success stories.

The strategic branding and website development catapulted Billow Venture Capital into a new realm of digital prominence. Their refreshed image garnered attention and trust within the venture capital community, attracting a surge of potential partners and startups seeking innovative funding solutions. I am proud to have been chosen to be a part of their team and help other entrepreneurs on their journey.

Client:

Richard DiPatri

Projects:

Government Contracting, Flash Design, Systems Administration, Web Design & Development, Web Master

Website:

brevardschools.org

During high school, I had the unique opportunity to participate in a groundbreaking OJT (On-the-Job Training) program at Brevard Public Schools, the first of its kind in the district. I applied for the pilot internship as a sophomore at age 15, following a strong recommendation from my Web Design teacher. After completing both available web design courses at my school, my teacher recognized my potential and successfully petitioned to teach a third, advanced course tailored specifically to my skill level. This specialized class became a pivotal stepping stone in my web development and professional career.

Out of more than 400 students who applied for the internship, I was the only one selected. Initially structured as a six-month pilot program, the internship was extended multiple times due to my success. After one year, the district decided to close the program to new applicants, but they kept me on through both my junior and senior years of high school.

My web master responsibilities quickly grew to include managing the websites across the school district, a significant role for a high school student. I worked closely with school administrators, staff, and the district IT team to ensure that content was accurate, updated, and aligned with branding and accessibility standards. I gained real-world experience in web development, content management systems, digital communication, project coordination, and was formally recognized and given an award of excellence by the school board's superintendent, Richard DiPatri, who was the longest serving appointed superintendent in Florida history.

Upon graduating, I was offered an official contract with the school district, solidifying the value and impact of my work. This experience not only advanced my technical skills at an early age but also gave me insight into managing digital infrastructure at scale, building professional relationships, and navigating real-world expectations long before entering the workforce full-time.

Client:

Ronald "Slim" Williams

Projects:

Marketing, Web Design

Website:

cashmoney-records.com

Working with Cash Money Records was a high-energy, fast-paced creative experience that pushed me to merge branding, music culture, and cutting-edge web design for some of the label’s emerging talent.

I was brought in to design and develop promotional websites for several up-and-coming artists under the Cash Money umbrella. These sites needed to do more than just look good, they had to reflect each artist’s unique persona, engage fans, and convert traffic into streams, merch sales, and tour interest. Every project required a careful blend of visual identity, mobile-first design, and performance-optimized builds ready for major industry rollouts.

I collaborated closely with artist management, label reps, and marketing teams to create launch-ready websites that featured music video embeds, Spotify/Apple Music integrations, bio pages, and dynamic social feeds. The challenge was balancing high-impact aesthetics with user functionality, designing platforms that could grow alongside the artist as they gained traction.

Each site was built with scalability in mind. I used modular design systems and CMS integrations to allow for quick content updates and drops, whether it was a surprise single, a merch release, or a tour announcement. Visual consistency with cover art, music videos, and social branding was a major priority, helping create cohesive digital ecosystems that reinforced the artists’ image across platforms.

My work with Cash Money wasn’t just about design, it was about delivering a full digital rollout that aligned with the pace and pressure of the music industry. It taught me how to adapt quickly, stay on-brand in evolving creative environments, and produce digital assets that directly supported growth and engagement in the entertainment space.

This chapter in my portfolio represents a deep dive into music, culture, and conversion-focused creative strategy, and it remains one of the most exciting collaborations of my career.

Clients:

Blake Mallen, Nick Sarnicola, and Ryan Blair

Projects:

Advertising, Digital Marketing, Promotion

Website:

carlyle.com

Partnering with visionary entrepreneurs Blake Mallen, Nick Sarnicola, and Ryan Blair, all powerhouse names behind billion-dollar brands and transformational ventures, was an opportunity to operate at the intersection of culture, capital, and high-impact marketing. My role in supporting their initiatives under The Carlyle Group umbrella centered around advertising, digital marketing, and brand promotion for multiple ventures and campaigns driven by innovation and scale.

These were not ordinary projects, each campaign had a purpose: to influence markets, inspire movement, and generate measurable momentum. I was brought in to design and execute strategic digital marketing assets, targeted ad campaigns, and branded visuals that aligned with each founder’s distinct voice, mission, and audience. From social media promotions to investor-focused brand decks, every piece was crafted to capture attention and convert it into action.

With Blake’s community-first ethos, Nick’s elite sales psychology, and Ryan’s comeback-from-adversity narrative, I had to balance sharp visual storytelling with high-level performance marketing. The campaigns we developed reached diverse audiences, entrepreneurs, wellness enthusiasts, high-performers, and emphasized authenticity, impact, and innovation.

My work contributed to growing their reach, supporting digital product launches, and amplifying keynote events, masterminds, and private initiatives tied to The Carlyle Group’s broader influence in venture and lifestyle sectors. This was a fast-paced, high-stakes environment that demanded creativity, precision, and deep brand intuition, and I loved every minute of it.

Collaborating with these legacy-builders pushed me to level up, not just as a designer or marketer, but as a strategist and closer. It was more than marketing, it was movement-making.

Client:

The late Mayor Mattie Bower

Projects:

Advertising in Public Spaces Committee, Citizens Police Academy Contributor, Volunteer Web Master of Women's Exhibit (NPO)

Website:

miamibeachfl.gov

Serving the Municipality of Miami Beach was a meaningful chapter in my journey, one where civic service, design, and community empowerment came together. I was honored to be appointed to the Advertising in Public Spaces Committee, a city advisory board that oversaw the use of public space for visual media, messaging, and branding across Miami Beach.

In that role, I collaborated with city officials, business leaders, and artists to help shape the standards and strategies for responsible advertising within one of the world’s most visually iconic cities. From evaluating proposed installations to refining city branding guidelines, my work focused on balancing aesthetics, public interest, and commercial value in shared spaces.

Simultaneously, I had the privilege of contributing to the Citizens Policy Academy, and working directly with the late Mayor Mattie Herrera Bower, the first woman and Hispanic Mayor of Miami Beach. Under her leadership, I supported orgs like MBCPA and Women's Exhibit, her nonprofit initiative dedicated to empowering women, preserving their stories, and highlighting their impact in business, politics, and culture.

My contribution to The Women’s Exhibit involved digital design, marketing collateral, and event support. I helped shape the online identity of the organization, creating materials that celebrated diverse women leaders and promoted community programs focused on mentorship, storytelling, and social equity.

This experience wasn’t just a professional highlight, it was a personal one. Working alongside a public servant like Mayor Bower taught me the power of representation, resilience, and community-focused leadership. It gave me firsthand insight into the intersection of government, design, and advocacy, and the lasting impact thoughtful, inclusive work can have on a city and its people.

These projects deepened my commitment to using creative strategy and digital tools not just to build brands, but to build better communities.

Client:

The late Alan Helbing

Projects:

Business Development, IT Consulting, Logo Design, Telecommunications, Web Design and Development

Website:

www.clear2business.com

As one of my first IT positions I developed a suite of solutions that would empower enterprises to thrive in today's dynamic business landscape. Clear2Business is a forward-thinking enterprise solutions provider helping people "Get Connected and Stay Connected." They sought a trusted partner to help them expand their service offerings and enhance their brand identity, so I came with a strategic approach to business development, my expert guidance in IT consulting, a distinctive logo design, and a user-centric website to showcase services.

Understanding Clear2Business's goals, I conducted a thorough analysis of their current operations and market position. Through strategic planning and targeted business development strategies, I outlined a roadmap to help them grow and diversify their service offerings. Then I provided comprehensive consulting services to optimize their technology infrastructure. I collaborated closely with Clear2Business to create a logo that symbolized innovation, reliability, and forward thinking. The design seamlessly integrated elements that represented their commitment to cutting-edge solutions and customer-centric service of "Getting and Keeping People Connected." I have built a few websites for the brand before it was sold to a marketing agency; nevertheless, the first was a dynamic, user-friendly site, which is vital for enterprise solutions providers. The comprehensive suite of solutions I provided empowered C2B to elevate their service offerings and brand image.

Client:

Caroline Lowe

Projects:

Advertising, Branding, Business Consulting, Marketing, PPC, Web Design and Development

Website:

contractorbust.com

Contractor Bust was launched as a response to the growing number of homeowners and investors falling victim to unlicensed, unethical, or underperforming contractors. The brand was built to empower consumers by exposing bad actors in the construction and renovation space, while promoting transparency and accountability across the industry.

The creation process began with competitive research and brand positioning. Contractor Bust was modeled after watchdog platforms like Ripoff Report, but tailored specifically to the contractor world. A sleek, consumer-friendly website was developed using a custom template to allow users to submit complaints, share stories, and leave verified reviews of contractors who failed to deliver on promises.

The platform integrates SEO strategies and digital outreach to attract organic traffic from homeowners searching for help or recourse after a negative experience. Simultaneously, a vetting system was designed to ensure fairness—giving accused contractors the opportunity to respond or resolve disputes.

Contractor Bust also serves as a lead-generation tool for trusted professionals, creating an incentive for good contractors to maintain their reputation. By offering both exposure for the bad and recognition for the good, the platform is establishing itself as a go-to source for contractor accountability and consumer protection in the renovation and construction space.

Client:

Alex Macdonald

Project:

Web Design

Website:

crimestoppersinternational.org

One of the most impactful projects in my portfolio was designing the official corporate website for Crime Stoppers International (CSI)—the global nonprofit organization dedicated to promoting anonymous crime reporting and community safety initiatives across over 30 countries.

I was brought on to lead the design and development of a complete website overhaul, with a focus on modernizing the organization's digital presence and enhancing its global accessibility. From the start, I understood the importance of balancing design aesthetics with the serious mission of the organization. I worked with board members and CSI’s communications team through the CEO at the time, to ensure the new website conveyed professionalism, trust, and international unity.

The project involved developing a custom, multilingual-ready CMS that would allow regional affiliates to share updates, initiatives, and press releases while maintaining consistent brand integrity. I implemented a user-friendly architecture that made it easy for visitors—regardless of language or location—to navigate the site, access resources, and submit anonymous tips through integrated third-party platforms.

I also embedded scalable design components and accessibility features to ensure the site met international usability standards, including mobile optimization, screen reader compatibility, and secure browsing. All creative assets, from iconography to page layout, were developed to align with Crime Stoppers’ mission and brand guidelines while modernizing its public image.

This project challenged me to design with a global audience in mind, coordinate across multiple time zones and departments, and manage both the creative direction and technical build-out from concept to deployment. The final site launch was met with positive feedback from CSI’s leadership and partners, and designing for Crime Stoppers International was an honor, and a testament to how meaningful web work can help support missions that matter.

Client:

John Jones

Projects:

Branding, Business Consulting, Logo Design, Web Design

Website:

www.cuh2o.com

My goal for this client was to propel their sustainable initiatives through strategic business development and a compelling brand identity.

The Challenge was to help CUH2O, a trailblazer in sustainable water solutions, expand their impact and reach. They needed a partner who could not only provide expert business development consultation but also create a brand identity that would resonate with environmentally-conscious consumers. I first delved into CUH2O's mission and objectives, conducting a thorough analysis of their current initiatives and market potential; and with my strategy skills, I identified key opportunities for expansion and outlined a roadmap for sustainable growth.

I worked hard to craft a brand identity that would reflect their commitment to innovative water solutions. The brand messaging, color palette, logo and visual elements were meticulously chosen to convey trust, sustainability, and environmental stewardship. The logo design process was obvious to me, inspired by combining element icons, resulting in an emblem that encapsulates CUH2O's dedication to sustainable water solutions. The design seamlessly integrates elements representing water, copper, innovation, and eco-consciousness. To amplify CUH2O's online presence, I designed and developed a website that serves as an informative hub for their sustainable initiatives. The site not only showcases their solutions but also provides valuable resources for individuals or businesses looking to make a positive change.

Client:

John Jones

Projects:

Branding, Logo Design, Web Design

Website:

www.ecopoolcleaning.com

Following up on my projects pertaining to working with the Inventor of CUH2O, I next embarked on revolutionizing pool maintenance with a a new brand and an intuitive online presence for an eco-friendly pool maintenance service. I recognized the need for a brand identity that mirrored their commitment to sustainability as CUH2O does. In addition to coming up with the brand name for them, they sought an online platform that would streamline customer interactions and showcase their unique approach to pool cleaning. With understanding Eco Pool Cleaning's mission and values, I conducted an in-depth analysis of their target audience and market positioning. Through strategic branding consultation, I defined a brand identity that communicated their commitment to eco-friendly pool maintenance and then made a logo that encapsulated that vision of a cleaner, more sustainable pool environment. The logo design seamlessly integrates elements representing water, nature, and environmental consciousness. It is one of my most favorite icons, matching the minimalistic, simple fresh style of CUH20.

To enhance their customer experience, I designed and developed an intuitive website that not only serves as an informative platform about their services but also offers an easy sign up form for pool service clients. It showcases their eco-friendly approach to pool cleaning, and establishes trust and credibility. The new brand image and user-friendly website positioned them as leaders in the industry by attracting environmentally-conscious clients seeking sustainable pool cleaning options. This company simultaneously boosted CUH2O sales 10 times.

Client:
Luis Rodrigues

Projects:

Digital Design, Marketing, Web Design

Website:

ecomb.org

Working with ECOMB (Environmental Coalition of Miami and the Beaches) was a chance to contribute my creative skills to a mission I deeply believe in, environmental preservation, education, and sustainable community building. As a long-time advocate for conscious living and clean coastal environments, I was proud to support ECOMB’s efforts through event marketing, digital design, and web development.

My role involved crafting visual materials that helped drive awareness and attendance for ECOMB’s community initiatives, including cleanups, educational seminars, and fundraising events. I designed a wide array of digital and print assets, from eye-catching flyers and social media graphics to email templates and landing pages, all tailored to engage local residents, volunteers, donors, and sponsors.

I also contributed to website design and content management, ensuring ECOMB’s online presence was clean, professional, and reflective of its mission. I improved site navigation, updated program pages, and supported SEO best practices to help increase visibility for their campaigns and volunteer opportunities.

What made this experience special was the authenticity of the cause. Every project I worked on had a real-world impact, whether it was mobilizing volunteers for a beach cleanup or promoting Earth Day events that brought together entire neighborhoods. I worked closely with passionate staff members and community organizers, translating their grassroots energy into polished digital experiences.

This work solidified my belief in design as a tool for advocacy. ECOMB’s mission was clear: protect Miami’s natural beauty while empowering people to take action. And I was proud to help amplify that message through every flyer, webpage, and visual asset I created.

Supporting ECOMB was more than a design job, it was a chance to give back to the city I love and use my craft to promote a cleaner, greener future.

Client:

Time

Project:

Branding, Digital Strategy, Domain Broker

Website:

emitsolar.com

My experience brokering and flipping this domain was a strategic exercise in digital asset investing, where branding, timing, and market awareness all came into play.

I originally acquired the domain after identifying the growing momentum behind the clean energy sector, specifically solar startups and eco-conscious DTC brands looking for premium digital real estate. The name Emit Solar had strong commercial appeal: short, brandable, and relevant to both the energy and tech spaces. It was the kind of name that could easily anchor a product line, service company, or tech-forward solar brand.

Rather than just list the domain passively, I took a proactive approach to positioning it. I created a minimalist logo, mocked up branding assets, and developed a sleek one-page site that hinted at its potential use cases—helping prospective buyers envision it as a fully realized brand. I also performed outbound outreach to solar startups, branding agencies, and green energy entrepreneurs who were actively raising capital or scaling their marketing presence.

After due time of targeted efforts, I closed a deal with a buyer who saw immediate brand alignment and value in the name. The transaction included not only the domain itself but also the brand kit I created, allowing the buyer to hit the ground running with a professional identity from day one.

This flip was a reminder of how domains, when packaged properly, can be more than just digital property. They can be turnkey assets, each carrying the potential to unlock a brand’s vision, marketing strategy, and digital footprint.

The EmitSolar.com deal sharpened my instincts around market timing, buyer psychology, and the art of value presentation, skills that continue to serve me across both web development and digital investment projects.

Client:

Alejando Peña

Projects:

Branding, SEO, Web Design and Development

Website:

www.esollatam.com

For this project l embarked on a mission to digitize language learning with a dynamic bilingual web experience. ESOL LATAM, a prominent language education provider, recognized the need for a robust online presence that would cater to a diverse, bilingual audience. So they sought out a partner who could not only provide expert branding consultation but also develop a website that would facilitate seamless learning experiences in both English and Spanish. Understanding ESOL LATAM's mission to make language learning accessible, I conducted in-depth market research and audience analysis. Then through branding consultation, I defined a brand identity that communicated their commitment to effective, inclusive language education. Furthermore, recognizing the importance of catering to a bilingual audience, I did develop one of my first dynamic websites that seamlessly transitions between English and Spanish. The website features intuitive language toggles, ensuring that users can access content in their preferred language with ease. This also helped their SEO strategy in two languages.

I focused on creating a user-centric experience, with clear navigation, engaging content, and interactive features that facilitate effective language learning. From interactive lesson plan explanations to resourceful class detail materials, the website serves as a comprehensive yet fun platform for language learners. The dynamic bilingual web experience I developed empowered ESOL LATAM to reach a broader audience of language learners and the website serves as a powerful tool for individuals and businesses looking to enhance their language proficiency, furthering ESOL LATAM's mission of making language education accessible to all. This was one of my all-time favorite projects.

My work with this one was a long-term domain investment play that paid off through patience, foresight, and a deep understanding of brand value in the financial and commodities space.

I originally acquired the domain over a decade ago, recognizing early on the potential of the name. GoldGage was concise, memorable, and rooted in themes of wealth, measurement, and stability, ideal for a brand in finance, precious metals, investment analytics, or even fintech. Rather than rush to sell it, I intentionally held the domain, waiting for the right market conditions and the right buyer.

Over the years, I received multiple offers, many below its perceived value, but I stayed disciplined, knowing its true worth would appreciate alongside the rising demand for credible, brandable domains in the finance and crypto sectors. During that time, I kept the domain active with clean parked pages and occasionally tested different branding concepts to gauge engagement and market fit.

Eventually, the timing aligned with a wave of new platforms emerging in the alternative investment space. I rebranded the landing page with refined messaging and visual cues to position the domain as a premium asset, complete with brand vision suggestions for an analytics tool, gold pricing app, or financial publication.

That strategy attracted the attention of a serious buyer building a data-driven platform for precious metals. The deal closed at a strong return, confirming the domain’s strategic value and validating the decision to hold rather than flip quickly.

This domain flip reaffirmed the principle that premium domains are digital real estate, scarce, valuable, and increasingly essential for authority-building in saturated industries. It also reinforced my long-term investment approach: understand the market, buy intelligently, and don’t be afraid to wait for the right moment to sell.

Client:

Peter Klein

Projects:

Digital Media, SEO

Website:

goldcoastschools.com

My collaboration with Gold Coast Real Estate Schools, Florida’s leading provider of real estate, mortgage, appraisal, insurance, and construction education, centered around driving digital visibility, SEO performance, and media strategy to support their mission of empowering the next generation of licensed professionals.

With an already strong reputation in the industry, Gold Coast sought to expand its digital footprint and remain competitive in a rapidly growing education marketplace. I was brought in to optimize their digital media presence and spearhead targeted SEO initiatives that would enhance online discoverability, lead generation, and enrollment conversions.

My work began with a comprehensive audit of their web content, keyword strategy, and user experience. From there, I implemented on-page SEO enhancements, crafted search-optimized blog and landing page content, and restructured navigation flows to improve engagement and reduce bounce rates. The goal: Make it easier for students to find the courses they need and take action with confidence.

In tandem, I supported the brand’s digital media campaigns, developing email newsletters, graphics, and display ads that spoke directly to aspiring professionals and career changers. Each campaign was built to educate, inspire, and convert, whether it was a push for pre-licensing classes, exam prep packages, or continuing education offerings.

Working alongside their internal marketing team, I also consulted on content marketing strategy and Google My Business optimization, further increasing local search traffic and click-through rates from key Florida markets.

The result was a measurable boost in organic search rankings, more qualified web traffic, and a smoother, more intuitive digital journey for users. My work helped position Gold Coast as not only a trusted education provider but also a forward-thinking brand adapting to the digital age.

Client:

Dona Zemo

Projects:

Event Planning, Print Advertising, Tourism Marketing

Website:

miamiandbeaches.com

Working with the Greater Miami Convention & Visitors Bureau (GMCVB) was a career-defining opportunity that placed me at the intersection of event planning, tourism marketing, advertising, and brand experience for one of the most visited cities in the world. As part of my role, I contributed to the creation, promotion, and execution of campaigns and events designed to attract visitors, support local businesses, and elevate Greater Miami’s global appeal.

My responsibilities spanned event coordination, print and digital advertising, promotional design, and targeted campaign development. From large-scale cultural events and city-wide initiatives to tourism activations and VIP gatherings, I played a key role in conceptualizing and designing visuals that reflected the energy, diversity, and sophistication of Miami’s global brand.

I developed promotional materials including event flyers, banners, sponsorship decks, advertisements, brochures, and branded swag, ensuring all pieces aligned with GMCVB’s professional standards and visual identity. I also collaborated on lead generation strategies targeting meeting planners, convention organizers, and international travel influencers, blending compelling storytelling with data-driven design.

Whether we were spotlighting local neighborhoods, celebrating heritage months, or showcasing Miami as a premiere destination for conventions and corporate travel, my goal was always to create visuals that inspired curiosity, engagement, and action. I worked closely with community partners, vendors, and internal stakeholders to align messaging and create cohesion across campaigns that reached both local audiences and international visitors.

My time with the GMCVB refined my skills in destination branding, tourism marketing, and experiential event planning, giving me a deeper understanding of how creative work directly impacts economic development and city identity. It was an honor to contribute to the narrative of Miami—not just as a place to visit, but as a vibrant, evolving brand experienced by millions around the world.

Client:

Jason Beukema

Projects:

Digital Advertising, Event Marketing, Web Design

Website:

groovecruise.com

Partnering with Groove Cruise, the world's premier floating music festival, was an electrifying experience that blended my passions for digital advertising, event marketing, and web design into one unforgettable project.

Groove Cruise isn’t just an event, it’s a movement. As one of the most iconic EDM and dance music cruise experiences in the world, the brand required a bold digital presence that could match the energy of its international fanbase. I was brought on to develop and optimize marketing funnels, landing pages, and event-driven digital campaigns that would elevate ticket sales, brand engagement, and community interaction across channels.

Working closely with the event team, I produced dynamic ad creatives, email marketing templates, social media graphics, and web assets that supported multiple cruise lineups and destinations. My design work captured the essence of the Groove Cruise lifestyle, vibrant, inclusive, high-octane, and drove excitement leading up to each sailing.

I also helped retool the Groove Cruise website for smoother user experience and higher conversion rates, making it easier for fans to browse cabins, explore artist lineups, and book their epic voyages. From cruise countdown timers to pre-sale access portals and influencer collaborations, each digital touchpoint was carefully crafted to build anticipation and drive FOMO.

Beyond visuals, I was deeply involved in the event marketing strategy, identifying key audiences, optimizing paid ads, and developing content calendars that aligned with major announcements, DJ reveals, and influencer activations. The result? Stronger engagement, higher retention, and a measurable lift in both ticketing and brand exposure.

Groove Cruise was more than a client, it was a culture. Helping promote an experience that unites thousands of people through music and adventure at sea was both creatively inspiring and personally rewarding.

Client:

H.I. Holding Co.

Projects:

Brand Development, Business Development, M&A, Web Design and Development

Website:

www.hiholding.com

HI Holding Company was one of my first projects, after starting my first web design company when I was 15, One Stop Net Shop, I cold called some businesses in my local town and picked up my few first customers, a bowling alley, a hair salon, and the local Police Athletic League Organization. It was a humble beginning for just being a kid with "side-hustle business" and an unofficially registered company.

This experience gave the opportunity to start building my first portfolio which indeed helped to land a once in a lifetime chance to secure an internship working at the local School Board in the Information Technology department. Although I started as a paid intern, working part time for an on-the-job work exchange program for school credit, I was promoted to a Computer Programmer Jr. position within a couple of years. The connections I made there with older peers (the workforce was mostly almost retirement age) lead me to be in the know of how things were done, not just in the government, but how big business and corporations operate. My colleagues were all very kind and helpful.

HI Holding Company was an evolution from the natural hustle I grew up from building websites, doing affiliate marketing, and ecommerce.

Client:

INCHOLDINGS, LLC

Projects:

Branding, Business Development, M&A, Web Design and Development

Website:

www.incholdings.com

One of my most fond case studies was earning the opportunity to redefine the landscape of private equity. Through strategic branding, business development, and a dynamic web presence, I set the stage for a new era in investment excellence. The Challenge, INC Holdings, sought to position themselves as pioneers in the industry and they recognized the need for a brand identity that represented their total commitment to innovation, as well as a business development strategy to expand their investment portfolio. Additionally, they needed a website that would serve as a comprehensive platform for investors and potential partners to access up-to-date portfolio information.

After an in-depth analysis of INC Holdings' mission, values, and competitive landscape and through strategic branding consultation, I defined their brand identity to communicate a vision of innovation, trust, and forward-thinking leadership in the private equity sector.

I then collaborated closely with INC Holdings to formulate a comprehensive business development strategy including market research, identifying potential investment opportunities, and creating a roadmap for growth and diversification within their investment portfolio.

Finally, I designed and developed a cutting-edge website with intuitive navigation that serves as a dynamic hub for the firm. The website showcases their overall investment approach, portfolio of companies, and provides many valuable resources for investors and partners.

Client:

Christopher Palmer

Projects:

Branding, Business Development, IT Consulting, SEO, Web Design

Website:

www.instantluxuryrentals.com

With staying connected to my best friend from high school who, as car guys and racing enthusiast, loved the lifestyle around high-end and high performance vehicles, I fell into the experience of dealing with luxury and exotic vehicles. Through my strategic branding, business development, IT consulting, SEO, and the development of a cutting-edge website, I set the stage for a new era in experiential car rentals. The challenge was to build Instant Luxury Rentals into a leading name in the luxury vehicle rental space, so I recognized the need for a brand identity that reflected the commitment to opulence and seamless service. As the partner who could not only provide expert branding consultation but also drive business development, offer IT consulting for operational efficiency, implement SEO strategies for online visibility, and develop a website that would provide an exceptional user experience for their discerning clientele, I had my work cut out.

First, I conducted a thorough analysis of the industry, our target market and competitive landscape. Then, through most strategic branding consultation, I defined the brand identity to communicate luxury, exclusivity, and unparalleled service in the luxury car rental industry. After formulating a comprehensive business development strategy, which involved market research, identifying potential partnerships, and creating a roadmap for expansion into new markets and services, we conducted an in-depth analysis of technology infrastructure. Through IT consulting, I provided implemented solutions to enhance operational efficiency, streamline processes, and ensure a seamless customer experience. Lastly, and most importantly, a tailored SEO strategy to boost Instant Luxury Rentals' online visibility and drive organic traffic was developed, which included keyword research, on-page optimization, and content strategy to ensure the that the website appeared prominently in relevant search results across the target markets. Built around the SEO strategy, I designed and developed a state-of-the-art website that provides an immersive experience for Instant Luxury Rentals' clientele. The website showcases the luxurious fleet, offers seamless booking functionality, and provides valuable resources for travelers seeking a premium experience. This is my best case study.

Client: Christopher Palmer

Projects:

Branding, Logo Design, Web Design

Website:

www.instantrentacar.com

This project came up 8 years after my initial dealings with the ILR Group as an experiment and technicality something of a band-aid solution for challenges that had arisen within the accounting and finance side of the business. The objective was to quickly build a brand and website that mimicked the persona of the brand, but also could stand on its own as an independent business. I only had one day to complete this, nevertheless, I was able to pull it off. I admit, this is not my best work, but I was proud that I delivered a completed website that was "good enough" to satisfy the requirements and solve a bigger problem that needed to be addressed as soon as possible at the drop of a hat!

There wasn't much time for research or analysis with this one, I decided on and built the brand image then designed the logo all in just a couple of hours. Then moving to the website, I went with a simple, clean design that showcased the inventory and used call to actions that all lead to essentially the same place, making a request on an easy to use web form. This was the most feasible option for the limited time available to complete this work in a crunch. At the end of the day, I was able to source all of the required content, images and copywriting to lay out and develop a completed website, from start to finish, in just under 12 hours. It was a long day, but the reward was well worth it.

Client:

JC Mays

Projects:

Branding, Business Development, Lead Generation, Logo Design, Web Design

Website:

www.leadsbranch.com

In collaboration with my real estate colleagues I embarked on a dynamic journey to foster growth within the industry through strategic branding, business development, lead generation, distinctive ,graphics and logo designs, and a compelling web presence for all of the agents I've had the privilege of working with, in addition to developing all of the agency branding for Leads Branch to approach them.

My challenge was to build Leads Branch Marketing into a burgeoning marketing agency in the real estate niche to help the network of agents that I have built, so with recognizing the need for a brand identity that would differentiate it in a competitive market I built the concept around the idea that "money does grow on trees" and leads were the source of money for most businesses, especially agents. So I crafted a logo that would embody that vision, making a leave out of leaves, representing the individual leads of the lead gen. money tree.

I conducted comprehensive market research and analyzed the unique value proposition of Leads Branch Marketing through many strategic branding consultations with various agents, then I developed a brand identity that communicated their commitment to customer service, excellence in industry knowledge, and results-driven marketing strategies to acquire new real estate buyer and seller leads opportunities.

Client:

Shannon Ligon, Esq.

Projects:

Digital Strategy, Lead Generation

Working with my dear friend and visionary attorney Shannon Ligon was one of the most rewarding and creative professional experiences in my portfolio. Shannon’s dual brands, Ligon Law Group and Pretty Smart Law, are bold, empowering, and unapologetically forward-thinking, and I had the privilege of helping bring that energy to life through digital design.

My role focused on designing and building web platforms that reflected both the legal sophistication of Ligon Law Group and the fresh, culturally relevant voice of Pretty Smart Law. The challenge, and the joy, was fusing professionalism with personality: creating a digital identity that spoke to entrepreneurs, creatives, and professionals who didn’t see themselves in traditional legal marketing.

For Ligon Law Group, I designed a clean, modern website that elevated Shannon’s reputation as a top-tier entertainment and business attorney. We showcased her experience working with high-profile clients in the music, sports, and startup worlds while also making legal services feel approachable and transparent for first-time business owners and creatives.

Pretty Smart Law, Shannon’s legal education and empowerment brand, gave me the chance to stretch creatively. This platform blended law, lifestyle, and mentorship, targeting women and minority entrepreneurs with resources, digital products, and legal coaching. I crafted a site that was vibrant, mobile-first, and built for conversion, integrating lead magnets, webinars, and a growing content library.

Beyond the technical execution, this project was rooted in trust and alignment. Shannon had a clear vision, and I was honored to help translate that into a digital experience that speaks volumes about who she is: brilliant, stylish, and committed to uplifting others.

Working with Shannon wasn’t just another project, it was a collaboration between friends building something powerful, purposeful, and authentically her. And I’m proud to have played a part in it.

Client:

Rachel Zall

Projects:

Graphic Design, Web Design

Website:

limefreshmexicangrill.com

Partnering with Lime Fresh Mexican Grill, a vibrant fast-casual restaurant known for its fresh ingredients and lively brand, gave me the chance to bring flavor and personality to life through graphic design, print media, and web design.

My work began with developing print marketing assets that reflected the brand’s energetic vibe and colorful aesthetic. From in-store signage, menus, and table toppers to promotional flyers and outdoor banners, each piece was designed to be bold, fun, and unmistakably “Lime.” The goal was to create visuals that not only captured attention but also enhanced the in-restaurant experience, inviting customers to explore new menu items, take advantage of specials, or engage with the brand's community initiatives.

On the digital side, I led a refresh of their web presence, ensuring it was mobile-friendly, on-brand, and aligned with the company’s growing footprint. The new design emphasized usability and visual appeal, integrating location finders, online ordering options, and social media feeds, all while maintaining the bright, fresh tone that customers associate with Lime Fresh.

In addition to visual design, I provided creative direction for campaigns and seasonal rollouts, supporting new store openings, limited-time menu promotions, and local event sponsorships. This included cohesive design packages across print and digital channels, ensuring every touchpoint looked and felt like a natural extension of the Lime Fresh brand.

This collaboration was a true blend of design and strategy, allowing me to contribute to the growth of a beloved regional brand. Bringing creative energy to a client whose identity is built around flavor, fun, and freshness was not only rewarding, it was a perfect creative match.

Client:

Jonathan Babicka

Projects:

Digital Media, Fundraising Marketing

Website:

thelittlelighthouse.org

My work with The Little Lighthouse Foundation (LLF), a nonprofit dedicated to supporting underserved children and families across South Florida, was a heartfelt fusion of digital media strategy, fundraising marketing, and creative storytelling.

As part of the team, I led the design and execution of digital marketing assets that promoted LLF’s high-energy fundraising events, community activations, and year-round volunteer programs. These weren’t just casual promotions, LLF events are some of the most anticipated on Miami’s social calendar, blending philanthropy with entertainment, fashion, and culture. From elegant galas to rooftop yoga fundraisers, each initiative needed custom-tailored visuals that reflected both the cause and the crowd.

I developed dynamic email campaigns, social media content, print collateral, and video reels that elevated brand visibility while reinforcing the mission at every touchpoint. My creative work helped drive attendance, increase donor engagement, and support the foundation’s ability to sustain and scale impact across its dozens of programs, from literacy and wellness initiatives to holiday toy drives and back-to-school support.

Behind the scenes, I worked closely with leadership and sponsors to craft fundraising decks and branded partner materials that effectively communicated LLF’s vision, outcomes, and opportunities for strategic alliances. We focused on storytelling with purpose, positioning LLF as more than a charity, it’s a movement of compassionate leaders and change-makers.

Working with The Little Lighthouse Foundation was not only a professional honor, but a personal one. It reminded me how powerful creativity can be when aligned with a cause. Every flyer, post, and campaign wasn’t just about visibility, it was about lighting the way for those who need it most.

Client:

Ayme Rivero

Projects:

Graphic Design, Print Media, Outdoor Advertising

Website:

magiccitycasino.com

Partnering with Magic City Casino was an exciting opportunity to merge high-impact advertising with the glitz and energy of Miami’s legendary entertainment scene. As one of the city’s premier destinations for gaming, live music, and nightlife, Magic City needed creative that could match its bold personality while delivering real results, and I was proud to play a key role in making that happen.

My contributions centered around advertising and marketing, where I developed visual campaigns, promotional materials, and strategic content aimed at driving both foot traffic and brand visibility. From event flyers and digital banners to billboard concepts and print ads, my work captured the casino’s dynamic atmosphere and gave it a polished, energetic identity.

I worked closely with the internal marketing team to align creative assets with their seasonal events, live shows, gaming promotions, and player reward programs. Whether it was a major concert announcement or a holiday-themed giveaway, I crafted messaging and visuals that were eye-catching, on-brand, and optimized for multiple formats, from social media to signage to email blasts.

The challenge, and the thrill, was in keeping things fresh. Magic City is a fast-moving venue with a constantly evolving lineup of events and promotions, so I had to design quickly, iterate often, and ensure every campaign felt current and exciting. My experience in fast-paced design environments made it easy to adapt and deliver with consistency and quality.

This project sharpened my ability to balance creative flair with marketing strategy. It also deepened my understanding of how entertainment-driven brands operate in real time, and how effective design can turn casual visitors into loyal fans.

Working with Magic City Casino wasn’t just fun, it was an adrenaline rush in creative form.

Client:

Joshua Wallack

Projects:

Advertising, Event Promotion, Marketing

Website:

mangos.com

Partnering with Mango’s Tropical Café, one of the most iconic nightlife and entertainment venues on Ocean Drive, was a dynamic and fast-paced experience that allowed me to bring together advertising, event promotion, and marketing under one vibrant brand umbrella.

As a creative collaborator, I was responsible for designing and executing high-energy promotional campaigns that captured the spirit of Mango’s, colorful, electrifying, and unmistakably Miami. My work included print ads, flyers, posters, social media graphics, and targeted campaigns for weekly themed events, holiday blowouts, and special performances.

I helped craft marketing materials that attracted both tourists and locals, with messaging designed to emphasize the venue’s unique mix of live music, Latin dance, fine dining, and high-energy nightlife. From large-scale event promotions to ongoing advertising efforts, I worked closely with the in-house team to maintain visual consistency while refreshing content regularly to match the ever-evolving entertainment calendar.

Additionally, I supported the venue’s event marketing strategy, coordinating the timing and rollout of campaigns across print and digital channels to drive foot traffic and reservations. Whether promoting a VIP New Year’s Eve party or a casual happy hour, every campaign was focused on delivering results through eye-catching visuals and strategic placement.

My time with Mango’s was more than just creative work, it was about amplifying a legendary brand and helping it stay top-of-mind in one of the most competitive nightlife markets in the country. This experience reinforced the importance of agile, visually driven marketing, and taught me how to translate a venue’s energy into materials that demand attention and convert curiosity into packed tables and dance floors.

Client:

Justin Blevins

Projects:

Business Development, Lead Generation, HR & Recruitment Consulting, Sales Consulting, Web and Funnel Design

Website:

mavcapmgt.com

My experience at Maverick Capital Management has been both entrepreneurial and transformative. I joined the company during its rapid growth phase and quickly took on key responsibilities in business development, acquisitions, and team expansion. What started as a focused role quickly evolved into a leadership position where I had a direct hand in building out the internal systems, sales processes, and recruitment infrastructure from the ground up.

At Maverick, I helped architect the acquisitions department, designing scripts, training programs, lead pipelines, and tracking systems to scale our ability to source and close residential real estate deals. I also played a pivotal role in assembling and training a sales force across multiple markets, including onboarding new acquisitions agents, developing milestone-based compensation plans, and managing market assignments and KPIs.

In addition to acquisitions, I led the development of several internal departments such as human resources, recruiting, and operations. I created structured hiring pipelines and automated outreach campaigns that allowed us to scale our candidate flow and streamline onboarding for both sales and support roles. I also helped draft standard operating procedures (SOPs), training portals, and performance tracking dashboards that aligned with our core business metrics.

A major highlight of my time at Maverick was launching and managing partnerships with real estate agents, wholesalers, and institutional buyers, building out disposition and JV processes that increased deal flow and monetization opportunities. I also consulted on brand development and internal tech stacks, helping optimize CRMs, marketing automations, and virtual team collaboration systems.

Overall, Maverick Capital has been a proving ground for me to apply and expand my skills in leadership, operations, systems design, and high-volume recruiting, all while remaining deeply involved in real estate investment strategy and execution.

Client:

Joseph Lynch

Projects:

Branding, Business Development, Logo Design, SEO, Web Design

Website:

www.miamiadcompany.com

In a strategic partnership with Miami Ad Company, I've had a comprehensive journey to redefine their brand identity multiple times over the past decade since the company's inception in 2009. I have been behind most of their business and marketing endeavors at the agency level, as well as for many of the most prestigious clients that the agency has signed. This collaboration encompassed every facet of the business, including analytics, strategic branding, copywriting, business development, ads, graphics and logo design, marketing, SEO, and web design.

Miami Ad Company, an ambitious marketing agency based in the vibrant city of Miami, recognized the need to establish a brand identity that would resonate with their target audience and differentiate them in a competitive market. Additionally, they sought expert guidance to refine business strategies, improve online visibility, and create a user-friendly web presence for the agency and each of its marketing clients.

This was the first agency that I conducted in-depth market research to understand my unique strengths and the competitive landscape that I was up against in this new market that I had relocated to. Through strategic consultation, I successfully defined a brand identity, aligning it with the core values of creativity, innovation, and impactful marketing solutions, setting new standards for creativity and industry impact.

Client:

Renetta Welty

Projects:

Print Advertising, Outdoor Media

Website:

miamiadschool.com

Working with Miami Ad School, one of the most respected creative institutions in the world, was an exciting opportunity to apply my skills in print design and marketing strategy to help attract the next generation of creatives.

I was brought on to assist with print collateral and campaign materials aimed at boosting awareness and admissions for upcoming enrollment cycles. My role included the design and production of visually compelling flyers, posters, brochures, and direct mail pieces, each tailored to speak directly to aspiring designers, copywriters, and marketers seeking to break into the competitive world of advertising.

In crafting these materials, I leaned heavily into bold, innovative layouts and headline-driven messaging that mirrored the school’s edgy, forward-thinking ethos. The designs needed to grab attention, but more importantly, they needed to inspire action. I worked closely with the admissions and creative teams to ensure every piece was not only eye-catching, but also aligned with the school’s mission to empower unconventional thinkers and boundary-pushers.

Beyond design, I contributed to targeted marketing initiatives, helping strategize ways to reach potential applicants across South Florida and beyond. This included geo-targeted placements, campus partnerships, and event materials for open houses and portfolio reviews.

Being part of a campaign for a school that literally trains the world’s top creative professionals was a uniquely rewarding experience. My work helped increase visibility and engagement around admissions while honoring the bold spirit of the Miami Ad School brand.

Client:

Jerry Libbin

Projects:

CRM Configuration, Lead Generation, SEO, Web Master

Website:

miamibeachchamber.com

My time with the Miami Beach Chamber of Commerce was a dynamic and deeply collaborative experience where I wore multiple hats—serving as a Pillar Member, CRM strategist, digital marketing lead, and membership relations consultant. It was a unique opportunity to contribute to one of South Florida’s most influential business organizations while building systems that supported real, local economic impact.

In my role, I was directly involved in membership relations, helping onboard and support business owners across various industries—from hospitality and real estate to tech and finance. I played a key part in retention efforts, value communication, and community engagement, building lasting relationships with high-level stakeholders and local entrepreneurs.

On the operational side, I led CRM configuration and optimization, streamlining internal workflows and automating outreach to enhance both member experience and staff productivity. I helped set up segmented pipelines, track interactions, and integrate marketing tools to ensure the Chamber could scale its impact without sacrificing personalization.

As the Web Master, I managed ongoing website improvements, content updates, and SEO enhancements, ensuring the Chamber maintained strong visibility in search results and offered intuitive navigation for users. I also developed lead generation funnels and event registration systems that directly contributed to increased member enrollment and participation in sponsored programming.

Being a Pillar Member meant I was not just behind the scenes, I was actively engaged in strategy, advocacy, and leadership initiatives. I collaborated with fellow members and Chamber executives to support economic development initiatives, small business support campaigns, and public-private partnerships throughout the region.

This experience highlighted the value of combining tech fluency with community-first thinking. It gave me a seat at the table and a hands-on role in driving growth for one of Florida’s most vibrant business ecosystems, and I’m proud of the legacy I left behind.

Client:

Luis Folgueira & Jose Napolitano

Projects:

Digital Design, Print Media, Outdoor Media, Web Design

Website:

miamiheli.com

Designing for Miami Heli was an exhilarating opportunity to create high-impact visual campaigns for a brand built entirely around thrill, luxury, and once-in-a-lifetime experiences. Formerly known as HelicoptersOverMiami.com, Miami Heli offers scenic helicopter tours over South Florida’s most breathtaking coastlines, and my role was to make that magic come alive through print advertising, large-format outdoor media, and branded marketing materials.

I developed a range of creative assets, including billboards, transit ads, rack cards, airport signage, brochures, and hotel concierge flyers, each designed to instantly grab attention and spark curiosity. My approach leaned into sleek, high-contrast visuals that showcased aerial views of Miami Beach, Downtown, and the Keys from the perspective of the sky. By combining dramatic photography with minimal, modern design elements, I gave the brand a premium, aspirational feel that appealed to both tourists and locals seeking an unforgettable adventure.

Brand consistency was key, especially through the rebranding from Helicopters Over Miami to Miami Heli. I played a role in evolving the visual identity, ensuring that all new materials reflected the elevated, luxury-focused direction of the brand. The marketing message was simple: see Miami like never before, and the design work needed to reflect that with bold clarity and a sense of awe.

I also supported cross-promotional campaigns with hotel partners, cruise lines, and local tourism offices, ensuring brand presence in high-traffic areas where spontaneous tour bookings could be influenced by compelling visuals.

This project pushed me to think big, literally. Designing for sky-high experiences meant creating work that could stand out in equally grand spaces. Working with Miami Heli combined my love for travel and storytelling with the technical know-how to produce polished, high-performing creative in a fast-moving luxury tourism market.

Client:

Judy Acosta

Projects:

Graphic Design, Print Advertising, Marketing Strategy

Website:

miamiseaquarium.com

Working with the Miami Seaquarium, one of South Florida’s most iconic marine attractions, I had the opportunity to contribute to the park’s visibility and visitor engagement through print advertising, graphic design, and marketing strategy.

My work centered around developing visually striking print campaigns that aligned with the Seaquarium’s family-friendly brand while showcasing the excitement of their marine shows, seasonal events, and educational experiences. From brochure design and flyers to large-format posters and promotional handouts, each piece was crafted to attract both local families and tourists exploring Miami.

I collaborated with the marketing team to ensure the visuals and messaging reflected the Seaquarium’s core themes of conservation, entertainment, and marine education. These materials were used in key distribution points across South Florida, hotels, visitor centers, transportation hubs, and local publications, maximizing visibility and foot traffic during peak seasons.

In addition to design, I contributed to campaign strategy, helping coordinate promotional pushes for special events such as holiday programming, animal encounter experiences, and school outreach initiatives. By blending compelling graphics with smart placement and messaging, we boosted event attendance and increased awareness of the Seaquarium's diverse offerings beyond just aquatic shows.

This partnership was a blend of creativity and strategic thinking, requiring consistency in branding while finding new ways to spark interest among an ever-changing audience. The Seaquarium holds a special place in Miami’s cultural landscape, and contributing to its ongoing success through visual storytelling and marketing was a project I took great pride in.

Client:
John Morgan

Project:

Graphic Design, Print Media, Funnel Design

Website:

morganandmorgan.com

I had the unique opportunity to contribute to the statewide promotional efforts behind ballot petition initiatives championed by John Morgan, the influential attorney and founder of the nation’s largest personal injury law firm, Morgan & Morgan. These campaigns were pivotal in driving public awareness and support for key legislative changes in Florida, and my role was focused on creating compelling promotional materials to help mobilize voters.

I was responsible for designing and producing a range of print and digital assets used throughout the campaign. This included flyers, posters, social media graphics, and event banners, all aimed at educating the public and encouraging them to sign petitions that could spark real change. The messaging had to be clear, powerful, and nonpartisan, resonating with a diverse audience while staying compliant with campaign regulations.

In addition to the creative execution, I collaborated with on-the-ground organizers and campaign coordinators to ensure our materials were strategically distributed across high-traffic areas, events, and community hubs throughout Florida. The goal was visibility, urgency, and engagement, and our assets helped increase signature counts across several key counties.

It was both an honor and a challenge to contribute to a civic movement tied so closely to public policy and social impact. Working behind a major voice like John Morgan’s added credibility and scale, but it also required a high level of polish and professionalism in every piece we released.

This experience deepened my understanding of advocacy marketing and showed me firsthand how smart design and grassroots strategy can directly influence the democratic process. I’m proud to have played a role in campaigns that empowered everyday citizens to take action, and reshape state law in the process.

Client:

Kevin Wright

Projects:

Branding, Business Development, SaaS Configuration, Web Design

Website:

www.mosthighai.com

This partnership involved comprehensive consulting on branding, business development, SaaS configuration, and web design. Most High AI, an innovative marketing agency in the religious SaaS sector, recognized the need for a brand identity that would reflect their cutting-edge solutions. They sought guidance in refining their business strategies, configuring their SaaS offerings for optimal performance, and creating a web presence that would effectively showcase their capabilities. So, I conducted extensive market research and analyzed Most High AI's unique strengths and the competitive SaaS landscape and then through strategic branding consultations, developed a brand identity that communicated their total commitment to innovation, reliability, and transformative AI solutions for non-profit faith-based organizations.

Working with them on their Business Development, I provided comprehensive business development consultations. This involved market analysis, identifying growth opportunities, and creating a strategic roadmap for expanding their client base and service offerings. Then I designed and developed a cutting-edge website that serves as a dynamic showcase of Most High AI's capabilities. The website features an intuitive layout, engaging content, and clear calls-to-action, providing visitors with a seamless user experience to learn about the company.

Client:

Katherine Franco

Projects:

CRM Configuration, Marketing, Web Master

Website:

https://www.neighborhoodfridge.org

My work with Neighborhood Fridge, a grassroots nonprofit dedicated to combating food insecurity through community-powered refrigerators, combined marketing strategy, CRM integration, and playing web master to help the organization grow its reach and impact.

From the start, I helped the team develop a modern, purpose-driven website that effectively communicated their mission, highlighted donation and volunteer opportunities, and showcased the stories of the communities they serve. The site was built for clarity, accessibility, and mobile responsiveness, critical for on-the-go volunteers, donors, and community members alike.

In parallel with the website build, I implemented a CRM system tailored for nonprofit needs, allowing the organization to track donor engagement, volunteer hours, fridge locations, and outreach campaigns. This automation streamlined their ability to manage growth and maintain relationships with their supporter base.

To support their ongoing initiatives, I led the development of digital marketing campaigns that amplified awareness, called for community action, and increased both one-time and recurring donations. Social media strategy, email marketing, and digital storytelling all played a role in building a sense of movement around the organization’s work. I also produced branded visuals, flyers, and content that helped bring attention to events, donation drives, and success stories.

What made this project truly meaningful was aligning my skills with a mission that matters. From a small grassroots effort to a growing citywide initiative, Neighborhood Fridge now has the infrastructure, tools, and digital presence to scale its impact. Being part of that transformation, and helping to build a bridge between tech and community, is the kind of work I’m most proud of.

Client:

Philip Levine

Project:

Digital Design, Print Media, Publication Marketing

Website:

onboardmedia.com

My collaboration with On Board Media, a leader in luxury print publications and destination marketing for the cruise and travel industries, focused on delivering high-impact print media and publication marketing strategies designed to captivate global audiences.

Working closely with their editorial and design teams, I contributed to the development of print layouts, advertorial features, and marketing collateral for onboard magazines and promotional booklets distributed on major cruise lines. Each piece was created to seamlessly blend editorial storytelling with high-end advertising, highlighting luxury brands, premier destinations, and curated shopping experiences available to travelers.

The challenge was to maintain a consistent visual language across multiple publications while still allowing each to reflect the unique tone of the cruise partner or geographic market. My design work emphasized refined typography, clean layouts, and elegant imagery to align with the expectations of a sophisticated and international readership.

In addition to design work, I provided support in marketing strategy, helping to optimize ad placements and conceptual layouts that offered maximum value to brand sponsors. Whether it was a two-page spread for a fine jewelry brand or a feature highlighting boutique shopping in a Caribbean port, the goal was always to drive engagement and onboard conversions through compelling visuals and targeted messaging.

This project sharpened my skills in balancing aesthetics with performance, as every design had to deliver results—not just look good.

Working with On Board Media gave me a front-row seat to how luxury marketing operates at scale in the travel and tourism industry, and how thoughtful design can guide consumer behavior in unique environments.

Client:

Zachery Stetson

Projects:

Branding, Business Development, Web Design

Website:

www.phonerepairand.com

In a strategic collaboration with Phone Repair &, I created a franchise brand for device repair solutions. This partnership encompassed comprehensive consulting on branding, business development, marketing and web design. The franchise recognized the need for a brand identity that would resonate with their target audience and set them apart in a competitive market, so I gave guidance in refining their business strategies and creating a web presence that would effectively showcase their expertise and services. I conducted extensive market research and analyzed Phone Repair &'s unique strengths and the competitive landscape in each market they planned to open a franchise.

Working closely with Phone Repair &, I provided comprehensive business development consultation involving market analysis, identifying growth opportunities, and creating a strategic roadmap for expanding their client base and service offerings. Finally, I confidently designed and developed a clean user-centric website that reflects Phone Repair &'s commitment to excellence as a device repair franchise business.

Client:

Alex Teixeira

Project:

Web Design

Website:

nationalpal.org

Designing the website for the Police Athletic League (PAL) was a rewarding opportunity to blend community engagement with clear, functional web design. As an organization focused on building positive relationships between law enforcement and youth through sports, mentorship, and education, PAL needed a digital platform that felt both welcoming and mission-driven.

My role was to lead the design and development of a modern, responsive website that served as a central hub for program information, event registration, volunteer sign-ups, and donor engagement. From the outset, I focused on creating an intuitive user experience that appealed to multiple audiences—parents, students, volunteers, officers, and community partners.

Working directly with PAL leadership and program coordinators, I mapped out user journeys and built a site architecture that made it easy to find relevant resources, view upcoming events, and get involved. I also integrated third-party platforms for donations, registration forms, and newsletter signups, streamlining the organization’s ability to connect with the community and manage engagement digitally.

In terms of design, I used a bright, energetic color palette combined with bold imagery that highlighted the youth programs in action. Custom icons and clear calls-to-action were strategically placed to guide visitors through the site and encourage participation. '

Accessibility, mobile responsiveness, and backend usability were top priorities. I developed the site using a CMS that enabled PAL’s team to easily update content, manage events, and share success stories—without needing a technical background.

The final product successfully captured PAL’s mission and elevated their digital presence, making it easier for them to grow their programs and connect with the community. This project reinforced my belief that thoughtful web design can be a powerful tool for grassroots organizations making a real difference.

Client:

Wendy Navas

Projects:

Branding, Business Development, SaaS Configuration (Albi, Claim Wizzard, & Custom SaaS), Web Design

Website:

www.precision-estimates.com

This was one of my larger case studies dealing with the insurance industry, restoration and construction cost estimation. This partnership included comprehensive consulting on everything from branding, business development, andd SaaS configuration, to marketing and web design. Precision Estimates, a forward-thinking 3rd party billing company within the industry, recognized the need for a brand identity that would resonate with their target audience and position them as leaders in insurance estimation, billing and claims management. They also sought expert guidance to refine their business strategies, configure their SaaS solutions for optimal performance, implement marketing strategies and create a web presence that would effectively showcase their innovative approach to third-party claims management.

First I developed a refreshed brand identity, and then a new sister brand, both which communicated their full commitments to accuracy, efficiency, and cutting-edge cost estimation solutions. I worked closely with Precision Estimates to provide them comprehensive business development consultations. This involved market analysis, identifying growth opportunities, and creating a strategic roadmap for expanding their client base and service offerings. I'm most proud of the intensive SaaS solution where I developed and provided tailored configuration solutions to optimize performance, scalability, and their staff user experience to handle the claims management process. This ensured that their cost estimation solutions could seamlessly meet the evolving needs of their clients and track and monitor their growing workforce. I also designed and developed a nice user-centric website that reflects Precision Estimates' commitment to excellence in cost estimation.

Client:

Natalia Rondon

Projects:

Branding, Logo Design, Web Design

Website:

www.propieadmin.com

My mission for this project was to redefine property management solutions in Latin America. I took care of the branding, logo design, and web design. The challenge was to build Propie Admin into a dynamic player in the property management sector, which is vastly unsaturated in the Latin American market still. I recognized the need for a brand identity that would resonate with the target audience and establish the brand as the pioneer in the industry to set them apart from any future competition. Seeking my guidance in defining their brand image and creating a web presence that would effectively showcase their expertise and services, I conducted extensive market research and analyzed Propie Admin's unique strengths and the competitive landscape. I felt confident that I would firmly establish this brand as a market leader.

Through strategic branding consultation, I developed a brand identity that communicated their commitment to efficiency, transparency, and excellence in property management solutions. The logo design process was a simply executed effort, resulting in a distinctive emblem that encapsulates Propie Admin's approach to property management, providing profitable and reliable property management services. The design seamlessly integrates elements representing reliability, growth, and property management expertise. Furthermore, I designed and developed a user-centric website that reflects Propie Admin's commitment to that excellence in property management solutions with an intuitive layout, bilingual engaging content, and clear calls-to-action, providing visitors with a seamless user experience in two languages.

Client:

Hector Gómez

Projects:

Branding, Logo Design, Web Design

Website:

www.rayosverdes.com

This project was a strategic collaboration to develop a Spanish brand poised to bring sustainable energy solutions to Latin America. This partnership encompassed comprehensive consulting on branding, logo design, and web design. My challenge was to build Rayos Verdes into a pioneering force in sustainable energy, so I had to effectively showcase a commitment to new eco-friendly solar energy solutions.

I first conducted extensive market research and analyzed Rayos Verdes' unique strengths and competitive landscape, then, through strategic branding consultation, I developed a brand identity that communicated their dedication to sustainability, innovation, and excellence in solar energy solutions. The logo design process went smooth, opting for a minimalistic design that resulted in a distinctive emblem that encapsulates Rayos Verdes' mission to provide sustainable solar energy solutions with simple green rays inspired by the sun and eco-friendliness. The design seamlessly integrates the elements representing nature, energy, and eco forward-thinking solutions.

I designed and developed a beautiful website that reflects Rayos Verdes' commitment to excellence in sustainable energy solutions by using an intuitive layout, engaging content, and clear calls-to-action, providing visitors with a seamless user experience and info on how to order.

Client:

Evan Rose

Projects:

Branding, Marketing, Web Design

Website:

www.refreshedcredit.com

This project was dear to my heart being that I got the opportunity to help introduce others to solutions to improve their financial well-being. My partnership with Refreshed Credit encompassed comprehensive consulting on branding, marketing, and web design. My missions was to develop a forward-thinking player in the financial industry and position them as leaders in credit repair and financial transformation.

They approached me to help with refining their brand image, crafting effective marketing strategies, and creating a web presence that would effectively convey their mission in helping people achieve financial literacy. So, I developed a brand identity that communicated their commitment to transparency, trustworthiness, and excellence in credit repair services and formulated a comprehensive marketing strategy.

After market analysis, identifying target demographics, and creating a roadmap for reaching and engaging potential clients through various marketing channels I designed and developed a user-centric website that reflected Refreshed Credit's commitment to empowering financial transformation. The strategic combination of branding, marketing strategy, and web design positioned them as a standout company in the financial industry. Their redefined brand identity, targeted marketing efforts, and comprehensive web presence have solidified their position as leaders in credit repair and financial well-being, setting new standards for transparency and trustworthiness in the credit repair industry.

Client:

Joshua Jenkins

Projects:

Branding, Business Consulting, Capital Raising, M&A, Marketing, Recruiting, Web Design and Development

Website:

REILY.co

Hands down, my favorite project to-date: REILY Capital was founded as a modern real estate investment firm with a mission to disrupt traditional acquisition models through technology, transparency, and strategic partnerships. The concept began with a simple play on “REI” (real estate investing) and evolved into a multifaceted brand encompassing acquisitions, investor consulting, AI solutions, and community impact.

The creation process started with market research, platform selection, and brand development. Key tools such as InvestorLift, Privy, and PropStream were integrated to streamline lead generation and deal analysis. Simultaneously, the REILY Capital website was launched as a professional front-facing hub for buyers, sellers, and partners.

Building from core acquisitions, REILY expanded into investor relations, offering portfolio consulting, creative financing strategies, and a personalized buyer intake system. This led to the development of REILY.pro, an AI-powered platform enabling investors to define their criteria through conversation rather than forms. A companion training program, REILY Pro-Certification, was created to certify agents and real estate consultants as investor specialists.

Philanthropy was also embedded early, with the launch of the REILY Foundation, aligning the company with nonprofit partners focused on housing and education. REILY is positioned not just as a deal provider, but as a strategic partner shaping the future of real estate investing.

Client:

Esi Shabani

Projects:

Digital Strategy, Marketing

Website:

ricekitchen.com

My collaboration with Rice Mediterranean Kitchen, a health-conscious fast-casual restaurant brand rooted in bold Mediterranean flavors, focused on delivering refined, clean, and culturally inspired design solutions across their print media, digital platforms, and branding campaigns.

From the start, I was brought on to develop print materials that embodied Rice’s fresh, wholesome identity. This included elegant menu layouts, promotional signage, window decals, and branded packaging concepts, all crafted to reflect the restaurant’s modern, minimal aesthetic while still celebrating the richness of Mediterranean tradition. My designs emphasized simplicity, white space, and a neutral palette that allowed the vibrancy of the food to shine.

In parallel, I worked on enhancing Rice’s online presence, leading a website redesign that streamlined the user experience for both desktop and mobile. We integrated online ordering, location-specific menus, and storytelling elements that shared the brand’s roots, values, and culinary philosophy. The site served not just as a utility for customers, but as a polished reflection of the brand’s evolving presence in the health-driven dining space.

As part of the broader marketing effort, I also provided graphic design support for seasonal campaigns, loyalty initiatives, and community-driven promotions. Every design choice, from font pairings to photography direction, was made to reinforce Rice’s commitment to quality, wellness, and authenticity.

Working with Rice Mediterranean Kitchen was an opportunity to blend clean, contemporary design with the deep cultural heritage that inspired their cuisine. By creating both digital and physical experiences that felt aligned and intentional, I helped elevate the brand in a competitive market and support their expansion goals.

Client:

Jolie Glassman

Projects:

Marketing, Social Media, Web Design

Website:

southbeachboxing.com

Working with South Beach Boxing was more than just a marketing project, it was a collaboration rooted in mutual respect, personal growth, and a shared passion for transformation. Under the leadership of founder Jolie Glassman, a powerhouse in both the fitness and personal development world, I had the opportunity to support a brand that’s equal parts fight club and life-changing community.

My contributions spanned across print marketing, social media content strategy, and web design, with the mission of amplifying Jolie’s vision: that boxing is not just about physical strength, but mental and emotional resilience. I designed high-impact promotional materials, including flyers, postcards, signage, and in-gym visuals that communicated the gym’s energy and diverse programming, from youth outreach and women's empowerment classes to elite fighter training and motivational events.

In the social media arena, I helped shape a content strategy that spotlighted success stories, daily motivation, and raw, authentic training footage. We wanted every post to reflect the grit, spirit, and transformation happening inside those walls. This approach drove increased engagement, deeper community connection, and a noticeable uptick in new memberships and inquiries.

For the website, I revamped the user experience to make it more intuitive, mobile-friendly, and aligned with the gym’s no-excuses, all-results branding. We integrated easy sign-up flows, training program overviews, and a bold visual layout that spoke directly to prospective clients, from first-timers to seasoned pros.

Beyond the technical work, Jolie's influence as a coach and mentor helped shape not only the direction of this project, but my own entrepreneurial mindset. South Beach Boxing wasn’t just a client, it was a turning point. The work we did together in and out of the ring, reflected the brand’s fearless commitment to growth, grit, and greatness, and I’m proud to have helped fuel that fight.

Client:

Chris Rollins

Projects:

Marketing, Web Design

Website:

southbeachgroup.com

During my time with The South Beach Group, I managed marketing and brand strategy for their expansive portfolio of boutique hotels located throughout Miami Beach. With a diverse collection of uniquely styled properties, each with its own identity and target audience, my role required both strategic thinking and creative versatility.

I led the design and execution of integrated marketing campaigns across digital, print, social media, and on-property touchpoints. From chic art deco hotels to vibrant, party-centric stays, I crafted tailored messaging and visuals to resonate with specific traveler segments, tourists, event-goers, nightlife seekers, and international visitors.

As marketing manager, I was responsible for the creation of branded content, web assets, promotional materials, email marketing, signage, and seasonal campaigns. I worked closely with hotel managers, concierge teams, and hospitality staff to ensure that promotions aligned with guest experiences and seasonal business needs. My web responsibilities included keeping individual property websites up-to-date, optimizing booking funnels, and implementing SEO strategies to improve visibility across search and travel platforms.

I also played a pivotal role in event promotions, loyalty program design, and influencer marketing collaborations, helping drive direct bookings and create memorable, shareable guest experiences. I leveraged performance analytics and guest feedback to continuously improve campaign effectiveness and property positioning.

With the South Beach Group, consistency and creativity were key, delivering unified branding across the portfolio while also amplifying the unique vibe of each hotel. My work helped reinforce the Group’s reputation as one of Miami’s most recognizable independent hospitality brands, offering distinctive accommodations and unforgettable stays in the heart of South Beach.

Client:

Sari Ploshnick

Projects:

Graphic Design, Social Media, Web Design

Website:

southbeachtanningcompany.com

Working with South Beach Tanning Company gave me the opportunity to bring vibrant, high-energy creative strategy to a brand deeply rooted in Miami’s lifestyle and aesthetics. As a go-to destination for tanning and beauty services in Florida, South Beach Tanning Company needed a digital and marketing presence that matched its sun-soaked, fashion-forward identity, and I was excited to deliver just that.

My role spanned across advertising, marketing, social media management, and web design, giving me the opportunity to contribute at every level of the customer experience. I developed a refreshed digital strategy that emphasized sleek design, intuitive navigation, and mobile optimization, helping to modernize the company’s website and better align it with the expectations of their trend-conscious clientele.

On the marketing and advertising side, I created branded promotional materials, in-store signage, and seasonal campaigns that drove traffic and engagement. I also ran digital ad creatives tailored for both local foot traffic and online discovery, balancing aesthetic appeal with performance-driven goals.

In the social media space, I implemented a content calendar that featured product highlights, tanning tips, behind-the-scenes visuals, and influencer-style storytelling. The tone was light, confident, and aspirational, designed to connect with their core audience of beauty-conscious consumers who value both style and experience.

The result was a more cohesive brand identity across all platforms, stronger customer engagement, and a noticeable lift in web traffic and social reach. Most importantly, I helped position South Beach Tanning Company not just as a service provider, but as a lifestyle brand that radiates confidence and self-care.

This project was a great example of how smart design and intentional marketing can elevate a local brand into something with real staying power in a competitive space.

Client:

Wendy Doherty

Projects:

Marketing, SEO, Web Master

Website:

stream-line.com

At Streamline Properties, I served as the Marketing Manager and Web Master, leading efforts to elevate the brand’s presence both online and offline in one of the most competitive real estate markets in the country. Streamline specialized in luxury real estate, investment properties, and residential developments, requiring a marketing approach that was sleek, strategic, and results-driven.

I oversaw all aspects of the company’s digital marketing, website development, content creation, SEO, and lead generation, ensuring that every touchpoint with potential buyers, sellers, and investors communicated professionalism and trust. As the company’s webmaster, I managed the main corporate website, implemented performance and security updates, optimized mobile responsiveness, and integrated CRM and lead capture tools to streamline operations.

My design work included property flyers, investor pitch decks, social media campaigns, signage, and promotional materials for open houses and events. I crafted targeted marketing campaigns that highlighted key differentiators, such as Streamline’s architectural aesthetics, development expertise, and commitment to delivering high-quality real estate solutions.

I worked directly with real estate agents, brokers, developers, and vendors to ensure cohesive messaging across marketing channels. I also implemented analytic tools to measure campaign success and continuously optimize the company’s online presence, boosting search visibility and improving conversion rates through strategic content and UI/UX improvements.

In a space where image and presentation matter, I brought a refined, high-touch approach to marketing and design that helped build brand recognition and client trust. My role at Streamline Properties was a comprehensive blend of creative leadership, technical execution, and strategic thinking, all focused on positioning the firm as a modern, forward-thinking force in real estate.

Client:

Alexander Smith

Project:

Marketing, Social Media, Web Design

Website:

theswoopride.com

Working with The Swoop Ride was an exciting opportunity to support a fast-growing, disruptive transportation startup during its early momentum phase, just before its acquisition. I collaborated directly with founder Alex Smith to build brand awareness, scale local reach, and generate buzz around the company’s unique offering: stylish, eco-friendly, group ride experiences tailored to events, nightlife, and on-demand transport in major metro areas.

My role focused on marketing strategy, branding, and creative direction, helping craft the visual identity and messaging that positioned Swoop as the cooler, more community-driven alternative to traditional ride-share platforms. From social media campaigns and print materials to promotional event collateral and partnership decks, I designed and developed content that resonated with both users and city partners.

We leaned heavily into the brand’s fun, vibrant aesthetic, emphasizing the “group ride” vibe and experiential aspect of the service. I created branded flyers, ride passes, wraps, influencer outreach assets, and digital content that helped define the Swoop voice across all platforms. I also supported targeted lead generation efforts and advised on local market entry strategies in Miami and other launch cities.

As the company geared up for scale, I contributed to refining its investor and partner-facing branding, crafting a narrative around growth, user adoption, and the unique value Swoop brought to urban transportation. This marketing foundation helped support the company’s successful acquisition and positioned it for broader national expansion.

Working with The Swoop Ride was a front-row seat to startup culture and brand building from the ground up. It was fast, fun, and collaborative, allowing me to merge marketing instincts with creative execution in support of a mission-driven, youth-focused transportation alternative that truly stood out in a crowded space.

MD Rep:

Jim Stokes

Projects:

Franchise Ownership, Marketing, Sales Consulting, Sales Training

Website:

t-mobile.com

As a T-Mobile Franchise Owner, I had the opportunity to lead, scale, and refine the day-to-day operations and long-term growth of a nationally recognized brand at the local level, while implementing my own unique approach to marketing, sales consulting, and team training.

From the start, I was responsible for overseeing all aspects of the franchise’s success, from storefront presentation and customer experience to backend performance metrics and community engagement. I brought a fresh, grassroots perspective to marketing and outreach, using localized campaigns, social media content, and digital promotions to drive foot traffic and customer loyalty in a competitive telecom landscape.

In addition to managing operations, I played a hands-on role in sales training and consulting, developing playbooks, scripts, and in-store coaching sessions tailored to improve team performance and increase upsells, accessory bundles, and plan conversions. I worked directly with staff to sharpen product knowledge, enhance rapport-building skills, and deliver customer service aligned with T-Mobile’s “Un-carrier” brand ethos.

I also helped optimize internal CRM systems, tracked KPIs, and leveraged promotional data to inform smarter marketing decisions and sales strategies. Whether running local outreach events, collaborating with nearby businesses, or introducing new wireless devices to the market, I was constantly driving growth while ensuring our store delivered a consistent, premium experience.

My franchise location ranked among top performers in customer satisfaction and sales conversions, thanks to the combination of strategic leadership and a relentless focus on innovation, execution, and brand alignment.

This experience strengthened my expertise in retail operations, telecommunications sales, team development, and omnichannel marketing, skills I now apply across industries with the same passion for results and service.

Client:

Fernando Borges & Jeff Turgeau

Projects:

Event Promotion, Print Media, Web Design

Website:

clevelander.com

Working with the Clevelander Hotel, a true icon of South Beach—was a dynamic and fast-paced experience that brought together print advertising, event promotions, and creative marketing for one of the most recognizable hospitality brands in Miami. Known for its high-energy atmosphere, live entertainment, pool parties, and vibrant nightlife, the Clevelander required bold, on-brand design work that could match its legendary status.

My role involved designing flyers, posters, menus, billboards, and promotional materials for a steady lineup of weekly events, themed parties, holiday activations, and special celebrity-hosted nights. Every piece needed to visually convey the energy of the experience, whether it was a rooftop sunset party, a DJ-fueled pool bash, or a VIP sporting event viewing at the Game On Sports Bar.

I developed designs that were not only visually striking but also strategic, tailored to grab attention from foot traffic on Ocean Drive, stand out in local print publications, and create a buzz across digital platforms. The branding had to stay consistent with the Clevelander’s edgy, Art Deco-inspired aesthetic while remaining flexible enough to evolve with each new event or seasonal theme.

In addition to print and on-site promotional assets, I also supported cross-channel coordination between the hotel’s nightlife, hospitality, and marketing teams, ensuring alignment across their events calendar, vendor partnerships, and guest experiences. My designs helped drive foot traffic, increase bar sales, and elevate the guest experience through clear, attractive, and memorable visual communication.

Working with the Clevelander gave me a front-row seat to one of Miami’s most exciting entertainment hubs—and pushed me to produce fast-turnaround creative that was both high-quality and high-impact. It was a masterclass in branding, nightlife marketing, and the power of visual identity in the hospitality space.

Client:

Marwan Porter, Esq.

Projects:

Lead Generation, Marketing, Web Design

Website:

cochranfirm.com

Collaborating with The Cochran Firm was an opportunity to design for one of the most respected names in legal advocacy. Founded by the late Johnnie Cochran, the firm carries a legacy of justice, civil rights, and high-stakes litigation—making it essential that their digital presence reflected both authority and accessibility.

My role involved designing and supporting web solutions that aligned with The Cochran Firm’s national branding while also addressing the needs of its individual regional offices. Each location needed to maintain the integrity of the larger brand while showcasing their attorneys, case specialties, and community involvement.

I worked closely with firm partners and marketing teams to create layouts that emphasized trust, credibility, and client results. This included attorney bio pages, contact funnels for case submissions, video content integration, and SEO-optimized service pages for practice areas ranging from personal injury to criminal defense to civil rights.

What set this project apart was the delicate balance between design professionalism and emotional resonance. Visitors to the site are often in moments of stress or crisis. The site needed to offer both clarity and reassurance, leading with bold headlines, clean navigation, and strong visual messaging.

Mobile responsiveness, ADA accessibility, and legal compliance were all top priorities. I also implemented backend systems that allowed for localized lead capture and routing, empowering each office to manage its own inquiries while maintaining unified performance analytics across the network.

Designing for The Cochran Firm was a powerful reminder that great digital experiences can support life-changing real-world outcomes. It was an honor to contribute to a firm with such a powerful mission and storied legacy, and it deepened my ability to build user-centered designs in high-trust, high-impact industries.

Client:

Jake Leicht

Projects:

Business Development, Funnel Design and Optimization, Lead Generation, Sales Consulting

Website:

theflipsecrets.com

I restarted my real estate career at The Flip Secrets, a sister company to Maverick Capital Management, founded by Jake Leicht, a nationally recognized real estate investor who has flipped over 1,500 properties and built the country’s top-rated real estate investment mentorship program. With over 5,000 members in our investment community, The Flip Secrets has become a leading platform for aspiring investors looking to break into real estate through education, systems, and proven guidance.

I joined the company as a sales consultant and closer, working directly with the relationship team to increase sales to high-intent prospects who were exploring real estate as a vehicle to change their financial trajectory. My role involved deeply consultative sales theory, which was focused on guiding individuals through our curriculum offerings, assessing their fit for the mentorship program, and helping them overcome limiting beliefs or logistical obstacles to start investing with clarity and confidence.

My time at The Flip Secrets sharpened my ability to connect with diverse clients, from complete beginners to seasoned professionals, and communicate value with empathy, clarity, and authority. I consistently ranked among the top closers on the team and helped dozens of new investors join the program, many of whom went on to complete their first flip, wholesale deal, or rental acquisition.

Being part of a mission-driven company that blends high-level education with real-world execution gave me a strong foundation in both real estate strategy and high-ticket sales. It also introduced me to a powerful network of investors, coaches, and operators nationwide, many of whom I continue to work with through Maverick Capital and beyond.

My experience at The Flip Secrets not only relaunched my real estate career but also taught me how to sell with integrity, lead with value, and contribute meaningfully to a fast-growing, purpose-driven team. After transitioning to contributing to building its sister company, Maverick Capital, I found myself doing all the fun stuff I love, business development, marketing, implementing systems and sales funnels, and became an essential team member in the core group working directly with the founder and executive leadership team.

Client:

Luis De Jesus

Projects:

Book Cover Design, Launch Marketing, Social Media

Website:

https://www.amazon.com/-/es/Luis-Jesus-ebook/dp/B00D8KWEFI

Collaborating on "The Kings of Dance" by Luis De Jesus was a creative and deeply rewarding experience that allowed me to merge visual storytelling, publishing support, and strategic marketing to bring a powerful project to life. From concept to launch, I played a key role in helping Luis transform his vision into a professionally published work that celebrated the legacy, culture, and impact of dance.

I was entrusted with designing the book cover, ensuring it captured the bold spirit and energy of the dance world while appealing to a diverse audience of readers, performers, and creatives. The visual direction was rooted in movement, vibrancy, and cultural pride, elements central to the story being told. My design helped position the book not just as a narrative, but as a statement piece worthy of display and discussion.

Beyond design, I supported Luis in navigating the self-publishing process, ensuring the manuscript was formatted correctly, the artwork met publishing standards, and the book was prepared for both print and digital distribution. I also developed and executed social media campaigns to build awareness and engagement leading up to the book’s release.

For the book launch, I crafted a marketing strategy that included promotional materials, email announcements, influencer outreach, and digital storytelling. The campaign focused on celebrating the culture, honoring the subjects of the book, and establishing Luis as both an author and advocate within the creative community.

Working on "The Kings of Dance" was more than a design project, it was about amplifying a voice, preserving history, and helping a passionate creator share his work with the world. Being part of that journey was an honor, and it speaks to my ability to manage creative projects that combine artistry, purpose, and effective promotion.

Client:

Sara Moreno

Projects:

Branding, Business Development, Marketing, Web Design

Website:

www.todoagencia.com

I was blessed with the privilege of entering the Latin American marketing industry by partnering with Todo Agencia, embarking on a mission to empower marketing solutions in the Latin American market; which I believe is the best opportunity coming as Nations in South America are developing at a rapid rate, with various economies strengthening and becoming independent of global resources. This new partnership encompassed comprehensive consulting on branding, business development, marketing, and web design, challenging me to build a brand new advertising agency in the Latin American market. I sought out to not only build a strong brand identity, but also a full comprehensive approach to developing and promoting marketing solutions in the South American region. They needed strategies that would position them as leaders in a dynamic and upcoming competitive market, so I conducted a market analysis and evaluated the new agency's strengths.

Then, through strategic branding consultation, I developed a brand identity that communicated their commitment to creativity, innovation, and excellence in marketing solutions for Latin American brands. I collaborated closely with Todo Agencia to provide complete business development consultations, identify growth opportunities, and create a strategic roadmap to quickly expand their client base and services.

I formulated a tailored marketing strategy for the Latin American market, which included specific tactics to reach the local audience. This ranged from online advertising to social media campaigns and content strategies. I also designed and developed a website that served as a dynamic showcase of Todo Agencia's services and expertise. The website features a simple but traditionally inspired look and feel, engaging content, and clear calls-to-action, providing visitors with an enjoyable user experience. The strategic combination of branding, business development, marketing, and web design has positioned Todo Agencia as a leader in comprehensive marketing solutions in Latin America.

I'm proud to showcase this case study and illustrate how my newest partnership with Todo Agencia helped to define their professional brand identity, develop strong business strategies, execute effective marketing strategies, and create a high-impact web presence. The result: Todo Agencia is emerging as a leader in comprehensive marketing solutions in the region, and we're setting new standards of excellence in the Latin American marketing industry for business brands and companies in a wide variety of niche's and industry verticals.

Client:

Daniela Rodriguez

Projects:

Advertising, Branding, Business Consulting, Marketing, PPC, Web Design and Development

Website:

www.UnitedSellersAssistance.com

United Seller’s Assistance (USA) was created to bring integrity and transparency to the cash home-buying process, positioning itself as a trusted advocate for homeowners. Inspired by a "consumer protection agency" model for real estate, the brand was developed to address the widespread issue of unqualified wholesalers misleading sellers or wasting their time.

The creation process began with a strong emphasis on brand identity and positioning. The name "United Seller’s Assistance" was intentionally designed to evoke trust, patriotism, and support—backed by securing six domain variations for consistent online branding. USA was built to function as an educational and lead generation platform, providing resources to help homeowners understand their options and avoid predatory tactics.

Through targeted digital ad campaigns and lead funnels, USA generates motivated seller leads while filtering out tire-kickers. The platform serves as a middle ground between sellers and serious investors, vetting buyers and protecting the interests of homeowners throughout the process.

Strategically, USA acts as a feeder system into REILY Capital’s investor network while maintaining a clear consumer-facing mission. With branding modeled after the Federal Trade Commission and similar authorities, USA is set to redefine standards in off-market real estate by putting the seller first.

Client:

Adellie Labrador

Projects:

Branding, Business Development, HR Management / Staffing, Web Design

Website:

vapros.com

In a strategic collaboration with VA Pros I set out on a mission to elevate virtual assistance solutions. This partnership encompassed all out comprehensive consulting on branding, business development, HR management and staffing, as well as web design, definitely one of my larger case studies and professional experiences. The challenge: to develop the agency into a prominent player in the virtual assistance industry. I recognized the need for a brand identity that would resonate with their target audience and position them as leaders in virtual assistance services. Although a bit of a parody on a world famous brand, I was proud of developing their business strategies, optimizing HR management, and creating a web presence that would effectively showcase their expertise in a saturated sea of global competition.

In addition to branding consultation and business development, I provided tailored HR management and staffing solutions to optimize their workforce. This included streamlining hiring processes, talent acquisition strategies, and ensuring an efficient and skilled team to meet client needs. I also designed and developed a cool website that reflected VA Pros' commitment to excellence in virtual assistance. The strategic combination of branding, business development, HR management, and web design has positioned VA Pros as a standout brand in the virtual assistance industry. The brand identity, optimized business strategies, efficient HR management, and comprehensive web presence have confidently solidified their position as an up and coming leader in virtual assistance, outsourcing and staffing solutions.

Client:

Margaret May

Projects:

Branding, Business Development, Logo Design, Web Design

Website:

www.wakeupwrite.com

In a strategic collaboration with Wake Up Write, I had the opportunity to embark on a mission to ignite freedom and enlightenment within the publishing industry. This partnership encompassed comprehensive consulting on branding, business development, logo design, and web design. The editor-in-chief, who I knew as a past professor, sought to establish a brand that would resonate with a global audience of writers, artists, and creators to "share knowledge for enlightenment." They needed guidance in establishing their brand image, developing a robust business foundation, creating a memorable logo, and building an online presence that would truly inspire creativity and productivity.

I conducted in-depth market research and analyzed Wake Up Write's unique strengths and competitive landscape, and through strategic branding consultation, crafted a brand identity that conveyed their commitment to creativity, inspiration, and productivity. I closely worked with Wake Up Write to provide comprehensive business development solutions encompassing market analysis, identifying possible growth opportunities, and devising a strategic roadmap for expanding their reach and service offerings. The logo was a fun endeavor, resulting in a distinctive emblem representing the sun and an all seeing eye. The design integrates elements symbolizing awakening and productivity.

The site I designed serves as a hub for creative minds, featuring a seamless platform for literary publishing exploration and inspiration.